Design is so simple, that’s why it is so complicated.

 

Creating, establishing and branding a logo is one of the most demanding and interesting procedures in my line of work.

Logos are the cornerstones of a successful business. You need to spark recognition in the minds of your consumers as quality logo design will show your customers that your business is dedicated and professional. A custom logo is an effective identifier and provides something for your customers to remember you by.

The way to create and establish a brand:

Identify the product's goals, values, culture and target group

Make a market research for the product so you know the trends and expectations of your clientele

Design a logo that is unique, easy to recognise, describable, scalable and eye-catching

Create a style guide that includes colors, fonts and behaviours in both CMYK and RGB